Ideally wedding invitations don’t just inform your guests of the date and venue for your wedding, as well as providing all of the proper information to help your guests prepare for your event – they also very importantly set the tone for the wedding day itself.
Coming from a multicultural background, with an Indian father, I recall as a little girl being in absolute awe of the beautiful and ornate Indian wedding invitations that would come through the post.
Vaishali Shah of Ananya cards knows better than anyone the excitement that wedding invitations can generate. Ananya provides award-winning luxury stationery for life’s big celebrations, including weddings. Vaishali explains that: “Ananya translates to ‘without equal’ in Sanskrit, and it’s this sentiment that forms the foundation on which Ananya is built.”
Vaishali says: “The wedding invitation, including the envelope, is so very important as it is, besides a possible save the date, the first impression your guests will have of your wedding. It’s much more than just a piece of paper giving details ahead of the wedding day. The perfect wedding invitation reflects the personality of the couple and embodies the meaning of the wedding itself.”
As part of their bespoke service at Ananya, designs are created that reflect the unique style and personality of the couple and are lovingly woven into a theme for their special day – whether it’s a classic English Summer wedding or a destination multicultural wedding. They also provide an extensive range of customisable pre-designed wedding invitations.
Wedding stationery runs from the save the date cards and the invitation itself to place cards, order of service, menu, thank you cards, seating plan, table numbers, stickers/envelope seals and information sheets. Vaishali works very closely with each unique couple to ensure that there is absolute design continuity throughout the stationery used for their wedding.
Vaishali gave me her insights on how wedding invitations set the tone for your wedding day.
First and foremost, from the moment your guests receive their save the date and / or wedding invitation, they should be able to get a sense of the tone of your special day.
The perfect wedding invitation should also reflect the unique style and personality of the couple.
Vaishali explains that: “We take a very personalised approach. Whether it’s a swatch of fabric or a motif that has a particular significance, a floral or exotic design, monogram or a photograph, we create a theme around it to weave into the overall design.”
The feel and flavour of the wedding is not only conveyed by the design of the wedding invitation, but also through the specific printing technique used. Vaishali guides couples on the printing technique that is best suited to them from the letterpress, screen printing, offset printing, digital printing, laser cut, embossing and debossing to engraving.
Last but not least, Vaishali says: “The perfect wedding stationery makes a beautiful keepsake, whether you wish to frame it, or include it in your wedding album. Every time you look at it you will be reminded of your special day. It’s also a wonderful keepsake for your guests.”
Many thanks to Vaishali Shah at Ananya Cards
All images ©Ananya